The influence of store image, store satisfaction and store loyalty on store brand extension acceptance: evidence from Taiwanese 3C chain store
Shwu-Ing Wu & Jui-Ho Chen
| Year of publication: |
2010
|
|---|---|
| Authors: | Wu, Shwu-ing ; Chen, Jui-ho |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 35.2010, 2, p. 91-110
|
| Subject: | Handelsmarke | Store brand | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Handelskette | Retail chain | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981069