Competence-based theories and marketing : starting point for redefining marketing's role in strategic management
Year of publication: |
2000
|
---|---|
Authors: | Freiling, Jörg |
Published in: |
Theory development for competence-based management. - Stamford, Conn : JAI Press, ISBN 0-7623-0675-0. - 2000, p. 147-176
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Theorie | Theory | Kompetenz | Competence |
-
Von der Kundenorientierung zu "potentialorientiertem Marketing"
Eickhoff, Matthias, (1998)
-
Kernkompetenz im Vertrieb : ein ressourcenorientierter Strategieansatz
Riess, Steffen, (1998)
-
Engendering a market orientation: exploring the invisible role of leaders' personal values
Gao, Yuhui, (2007)
- More ...
-
Freiling, Jörg, (2010)
-
Sundermeier, Janina, (2020)
-
A competence-based theory of the firm
Freiling, Jörg, (2004)
- More ...