Competition between private labels and national brands in a multichannel retailer
Marta Arce-Urriza and Javier Cebollada
| Year of publication: |
2017
|
|---|---|
| Authors: | Arce-Urriza, Marta ; Cebollada, Javier |
| Published in: |
Advancing insights on brand management. - Rijeka, Croatia : InTech, ISBN 978-953-51-3598-2. - 2017, p. 103-118
|
| Subject: | Handelsmarke | Store brand | Einzelhandel | Retail trade | Wettbewerb | Competition | Markenartikel | Brand | Lebensmitteleinzelhandel | Food retailing | Vertriebsweg | Distribution channel | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.5772/intechopen.69456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855075