Competitive advertising : conceptualizations, theoretical analyses, and empirical explorations
submitted by: M. Shirin Gatter
| Year of publication: |
2020
|
|---|---|
| Authors: | Gatter, M. Shirin |
| Institutions: | Universität Hohenheim (degree granting) |
| Publisher: |
Hohenheim |
| Subject: | Werbung | Advertising | Wettbewerb | Competition | Werbewirkung | Advertising effects | Theorie | Theory |
| Extent: | VI, 145 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, University of Hohenheim, 2021 |
| Notes: | Literaturverzeichnis: Seite 128-145 Tatsächlich publiziert 2021 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012630901