Marketing variables in macro-level diffusion models
Year of publication: |
2006
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Authors: | Ruiz-Conde, Enar ; Leeflang, Peter S.H. ; Wieringa, Jaap E. |
Published in: |
Journal für Betriebswirtschaft : management review quarterly. - Heidelberg : Springer, ISSN 0344-9327, ZDB-ID 1274004. - Vol. 56.2006, 3, p. 155-184
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