Competitive positioning through new product development
Year of publication: |
2008
|
---|---|
Authors: | Ofek, Elie |
Published in: |
Handbook of new product development management. - Amsterdam : Elsevier, ISBN 0-7506-8552-2. - 2008, p. 49-85
|
Subject: | Innovation | Wettbewerbsstrategie | Competitive strategy |
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