Competitive Strategy for Media Companies in the Mobile Internet
Year of publication: |
2014
|
---|---|
Authors: | Feldmann, Valerie |
Publisher: |
[S.l.] : SSRN |
Subject: | Wettbewerbsstrategie | Competitive strategy | Internet | Mobilkommunikation | Mobile communications | Mediensektor | Media industries | Strategisches Management | Strategic management | Freizeitwirtschaft | Leisure industries |
Extent: | 1 Online-Ressource (21 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Schmalenbach Business Review, Vol. 54, October 2002 |
Other identifiers: | 10.2139/ssrn.349433 [DOI] |
Classification: | D8 - Information and Uncertainty ; L8 - Industry Studies: Services ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Competitive strategy for media companies in the mobile internet
Feldmann, Valerie, (2002)
-
Marketing’s Strategic Role : An Analysis of Guest-Tek Interactive Entertainment Company
Dissanayake, D.M.N.S.W., (2012)
-
Zhang, Juanjuan, (2011)
- More ...
-
Leveraging mobile media : cross-media strategy and innovation policy for mobile media communication
Feldmann, Valerie, (2005)
-
E-Merging Media: die Zukunft der Kommunikation
Feldmann, Valerie, (2003)
-
Competitive strategy for media companies in the mobile internet
Feldmann, Valerie, (2002)
- More ...