Competitor targeting : winning the battle for market and customer share
Year of publication: |
2002
|
---|---|
Authors: | Gordon, Ian H. ; Gordon, Ian |
Publisher: |
Etobicoke, Ontario : Wiley |
Subject: | Wettbewerb | Competition | Marketingmanagement | Marketing management | Zielgruppe | Target group | USA | United States | Wettbewerbsstrategie | Competitive strategy | Benchmarking | Business Intelligence |
Description of contents: | Table of Contents [gbv.de] |
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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S., (1998)
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Vorwärtsintegration : Konzeption und Bewertung marktorientierter Integrationsstrategien
Honold, Gerlinde, (1989)
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Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh, (2017)
- More ...
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Managing the new customer relationship
Gordon, Ian, (2013)
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Gordon, Ian, (2015)
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Assessing similarity of DNA profiles
Hepworth, Graham, (2011)
- More ...