Complimentary competition : the impact of positive competitor reviews on review credibility and consumer purchase intentions
Year of publication: |
2022
|
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Authors: | Perez, Dikla ; Stockheim, Inbal ; Baratz, Guy |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-8
|
Subject: | Online reviews | Credibility | Competition | "Coopetition" | Wettbewerb | Glaubwürdigkeit | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Koopetition | Coopetition | Internationaler Wettbewerb | International competition |
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