Computergestütztes Marketing
Wolfgang Gaul ; Martin Both
| Year of publication: |
1990
|
|---|---|
| Authors: | Gaul, Wolfgang ; Both, Martin |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Marketing | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 392 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-52310-3 ; 0-387-52310-3 ; 3-540-52344-8 ; 0-387-52344-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004074684