Computergestütztes Marketing
Wolfgang Gaul; Martin Both
| Year of publication: |
1990
|
|---|---|
| Authors: | Gaul, Wolfgang ; Both, Martin |
| Publisher: |
Berlin : Springer |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Theorie | Theory | Marketing | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 392 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. [367] - 386 Literaturverz. S. 367 - 386 |
| ISBN: | 3-540-52310-3 ; 0-387-52310-3 ; 3-540-52344-8 ; 0-387-52344-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009701102