Concepting : creating successful brands in a communication-oriented era
Jan Rijkenberg
| Year of publication: |
2001
|
|---|---|
| Authors: | Rijkenberg, Jan |
| Publisher: |
Henley-on-Thames : WARC World Advertising Research Centre |
| Subject: | Brand name products | Marketing | Product management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | viii, 120 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 1-8411-6090-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004831296