Conceptual mapping of sensory cues with brand association
Balamurugan Annamalai and Shabana Chandrasekaran
| Year of publication: |
2019
|
|---|---|
| Authors: | Annamalai, Balamurugan ; Chandrasekaran, Shabana |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 26.2019, 3, p. 51-67
|
| Subject: | Brand Association | Customer-brand Interaction Process | Constitutive Concept | Sensory Cues | Sensory Marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Wahrnehmung | Perception | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | "An earlier version of this paper was presented at the 7th International Conference on Excellence in Research and Education 2016 (CERE-2016), organized by and held at Indian Institute of Management Indore (IIMIDR), Indore, Madhya Pradesh, India, from May 5-8, 2016." - Fußnote |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012131724