Conceptualising customer experiences : significant research propositions
Year of publication: |
2014
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Authors: | Chahal, Hardeep ; Dutta, Kamani |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 4, p. 361-381
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Subject: | Customer experience | Memorable/pleasurable experiences | Customer experience determinants | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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