Conceptualizing the integrated marketing communications phenomenon: an examination of its impact on advertising practices and its implications for advertising research
Glen J. Nowak and Joseph Phelps
| Year of publication: |
2005
|
|---|---|
| Authors: | Nowak, Glen J. ; Phelps, Joseph |
| Published in: |
A reader in marketing communications. - London [u.a.] : Routledge, ISBN 0-415-35649-0. - 2005, p. 12-38
|
| Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003292717