Market orientation research : a qualitative synthesis and future research agenda
Vishal K. Gupta, Gizem Atav, Dev K. Dutta
| Year of publication: |
2019
|
|---|---|
| Authors: | Gupta, Vishal K. ; Atav, Gizem ; Dutta, Dev K. |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 13.2019, 4, p. 649-670
|
| Subject: | Market orientation | Qualitative integration | State-of-science | Marketingmanagement | Marketing management | Marktforschung | Market research | USA | United States | Qualitative Methode | Qualitative method | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-017-0262-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099435