Conducting research in marketing with quasi-experiments
Year of publication: |
2022
|
---|---|
Authors: | Goldfarb, Avi ; Tucker, Catherine ; Wang, Yanwen |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 3, p. 1-20
|
Subject: | econometrics | marketing methods | quasi-experiments |
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