Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain
Year of publication: |
2014
|
---|---|
Authors: | Trump, Rebecca K. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 9, p. 1824-1830
|
Publisher: |
Elsevier |
Subject: | Branding | Brand relationship | Brand transgression | Ethical | Self/identity |
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