Connecting strategies to resources : scale development of a resource bundle for internet retailing
Yun Kyung Cho
| Year of publication: |
2019
|
|---|---|
| Authors: | Cho, Yun Kyung |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 18.2019, 3, p. 310-336
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| Subject: | content validity | Internet retailing | resource bundle | resource complementarity | scale development | Internet | Leistungsbündel | Bundling strategy | Ressourcenorientierter Ansatz | Resource-based view | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1595363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179590