Connecting the ‘Long Tails’ of Content and Users in Academic Libraries Using Social Media

The concept of ‘Long Tail” as a business model and its applications in marketing to sell products to a large number of niche customers lead other domains to adopt it. Academic libraries hold many unique but unexplored resources and cater a large number of scattered but prospective users those who are not coming under the mainstream. The paper explores the concept in detail and examines the use of social media in connecting the long tails of content and users in academic libraries