Conquering consumerspace : marketing strategies for a branded world
Michael R. Solomon
| Year of publication: |
c2003
|
|---|---|
| Authors: | Solomon, Michael R. |
| Institutions: | AMACOM (contributor) |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Subject: | Marketingmanagement | Marketing management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Extent: | XII, 276 S Ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 251-265) and index |
| ISBN: | 0-8144-0741-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001716809