Conquering consumerspace : marketing strategies for a branded world
Michael R. Solomon
| Year of publication: |
c2003
|
|---|---|
| Authors: | Solomon, Michael R. |
| Publisher: |
New York : AMACOM |
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Description of contents: |
Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy
Table of Contents [external.dandelon.com]
|
| Extent: | Online-Ressource (xii, 276 p) ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 251-265) and index Preliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index Electronic reproduction; Available via World Wide Web |
| ISBN: | 0-8144-0741-2 ; 978-0-8144-0741-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673324