Satisfaction and repurchase behavior in a business-to-business setting : investigating the moderating effect of manufacturer, company and demographic characteristics
Year of publication: |
2007
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Authors: | Paulssen, Marcel ; Birk, Matthias M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 7, p. 983-997
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Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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