Consideration Sets in Conjoint Analysis
Year of publication: |
2016
|
---|---|
Authors: | Jedidi, Kamel |
Other Persons: | Kohli, Rajeev (contributor) ; DeSarbo, Wayne S. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marktforschung | Market research |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Vol. 33, No. 3, pp. 364-372 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1996 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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