Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets
Lutz Kaufmann and Jan-Frederik Roesch
| Year of publication: |
2012
|
|---|---|
| Authors: | Kaufmann, Lutz ; Roesch, Jan-Frederik |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 4, p. 1-24
|
| Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Chinesisch | Chinese | Schwellenländer | Emerging economies | Organisationale Ambidextrie | Ambidextrous organization | Wettbewerbsvorteil | Competitive advantage | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688887