Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Year of publication: |
2021
|
---|---|
Authors: | Humphreys, Ashlee ; Isaac, Mathew S. ; Wang, Rebecca Jen-Hui |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 6, p. 1101-1119
|
Subject: | abstract vs. concrete mindsets | construal level | consumer decision journey | goal progress | online search | processing fluency | search queries | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Online-Handel | Online retailing | Informationsverhalten | Information behaviour |
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