The downside of divinity? : reputational harm to sectarian universities from overtly religious advertising
Mathew S. Isaac, Carl Obermiller and Rebecca Jen-Hui Wang
| Year of publication: |
2021
|
|---|---|
| Authors: | Isaac, Mathew S. ; Obermiller, Carl ; Wang, Rebecca Jen-Hui |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 4, p. 423-440
|
| Subject: | Werbung | Advertising | Hochschule | Higher education institution | Religion | Reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1940395 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650824