Construct measurement in advertising research
Year of publication: |
January-March 2017
|
---|---|
Authors: | Bergkvist, Lars ; Langner, Tobias |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 1, p. 129-140
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Meta-Analyse | Meta-analysis |
-
A meta-analysis of when and how advertising creativity works
Rosengren, Sara, (2020)
-
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying, (2023)
-
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph, (2022)
- More ...
-
Construct confusion in advertising research
Bergkvist, Lars, (2021)
-
Bergkvist, Lars, (2020)
-
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars, (2019)
- More ...