Consumer attitudes and preferences toward cross-cultural ready-to-eat (RTE) food
Year of publication: |
January 2018
|
---|---|
Authors: | Thienhirun, Supimmas ; Chung, Sulin |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 1, p. 56-79
|
Subject: | Conjoint analysis | consumer preference | cross-cultural | product development | ready-to-eat food | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Lebensmittel | Food | Präferenztheorie | Theory of preferences | Kulturelle Identität | Cultural identity |
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