Consumer behavior analysis and the marketing firm : bilateral contingency in the context of environmental concern
Gordon R. Foxall
| Year of publication: |
2015
|
|---|---|
| Authors: | Foxall, Gordon R. |
| Published in: |
Journal of organizational behavior management. - Binghamton, NY [u.a.] : Haworth Press, ISSN 0160-8061, ZDB-ID 593704-8. - Vol. 35.2015, 1/2, p. 44-69
|
| Subject: | consumer behavior analysis | marketing firm | bilateral contingency | metacontingency | environmental despoliation | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304082