Consumer behavior : buying, having, and being
Year of publication: |
1999 ; 4. ed.
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Authors: | Solomon, Michael R. |
Publisher: |
Upper Saddle River, N.J. : Prentice Hall [u.a.] |
Subject: | Verbraucherverhalten |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Hirst, Ian R. C., (1977)
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Robertson, Thomas S., (1991)
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Individual Marketing : Wege zum neuen Konsumenten
Beyering, Lutz, (1987)
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Benefiting from Structural Similarities Among Personal Services
Solomon, Michael R., (1991)
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Consumer behavior : buying, having, and being
Solomon, Michael R., (1992)
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Consumer behaviour : a European perspective
Solomon, Michael R., (1999)
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