Consumer behaviour analysis and social marketing practice
Year of publication: |
2011
|
---|---|
Authors: | Nicholson, Michael ; Xiao, Sarah Hong |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 15/16, p. 2535-2548
|
Subject: | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
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