Extent: | XV, 560 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index Previous ed.: Chichester: John Wiley, 2006 |
ISBN: | 0-470-99465-7 ; 978-0-470-99465-8 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788355