Consumer behaviour in tourism
Year of publication: |
2011
|
---|---|
Authors: | Moutinho, Luiz ; Ballantyne, Ronnie ; Rate, Shirley |
Published in: |
Strategic management in tourism. - Wallingford [u.a.] : CABI, ISBN 1-84593-588-8. - 2011, p. 83-126
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Tourismus | Tourism | Theorie | Theory |
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