Consumer boycotts and consumer sovereignty
Year of publication: |
1987
|
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Authors: | Smith, N. Craig |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 21.1987, 5, p. 7-19
|
Subject: | Verbraucherberatung | Consumer advice | Konsumentenboykott | Consumer boycott |
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