Consumer characteristics, social influence, and system factors on online group-buying repurchasing intention
Year of publication: |
2014
|
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Authors: | Wang, Edward Shih-tse ; Chou, Nicole Pei-yu |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 2, p. 119-132
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Subject: | Online group buying | Technology acceptance model | Consumer characteristics | Social influence | System factors | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
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