Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Weng Marc Lim
| Year of publication: |
November 2017
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|---|---|
| Authors: | Lim, Weng Marc |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 7, p. 547-566
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| Subject: | Online group buying | consumer characteristics | shopping values | behavioral intentions | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1148767 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855068