Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Year of publication: |
2015
|
---|---|
Authors: | Kaswengi, Jospeh ; Diallo, Mbaye Fall |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 70-76
|
Subject: | Store brand | National brand | Marketing mix | Socio-demographics | Crisis | Store format | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Markenartikel | Brand | Einzelhandel | Retail trade | Marketingmanagement | Marketing management |
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