Intention-to-participate in online group buying and consumer decision-making styles
Year of publication: |
2016
|
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Authors: | Sharma, Varinder M. ; Klein, Andreas |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 3, p. 245-271
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Subject: | decision-making styles | online group buying | group buying websites | intention-to-participate | Konsumentenverhalten | Consumer behaviour | Gruppenentscheidung | Group decision-making | Online-Handel | Online retailing | Entscheidung | Decision | Website | Online-Marketing | Internet marketing |
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