Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations
Year of publication: |
2012
|
---|---|
Authors: | Kim, Namin ; Sung, Youri ; Lee, Moonkyu |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 109.2012, 2, p. 163-174
|
Publisher: |
Springer |
Subject: | Social alliances | Business fit | Familiarity fit | Activity fit | Consumer attributions on firm’s motives | Non-profit organizations (NPO) |
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