Consumer evolution : nine effective strategies for driving business growth
Charles E. Grantham and Judith Carr
| Year of publication: |
2002
|
|---|---|
| Authors: | Grantham, Charles ; Carr, Judith |
| Publisher: |
New York, NY : Wiley |
| Subject: | Verbraucherverhalten | Kundenmanagement | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 250 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-21676-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731724