Consumer identification and oppositional organizational identities
Year of publication: |
2019
|
---|---|
Authors: | Davis, Daniel J. ; Scheaf, David J. ; Williams, Eleanor B. |
Published in: |
International journal of organization theory and behavior. - Bingley : Emerald Publishing Limited, ISSN 1532-4273, ZDB-ID 2071472-5. - Vol. 22.2019, 3, p. 278-295
|
Subject: | Grounded theory | Organizational identification | Resonance | Oppositional organizational identity | Unternehmenskultur | Corporate culture | Grounded Theory | Persönlichkeitspsychologie | Personality psychology | Mitarbeiterbindung | Employee retention | Konsumentenverhalten | Consumer behaviour | Organisationstheorie | Organization theory |
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