Consumer innovativeness: a marketing approach
Year of publication: |
2009
|
---|---|
Authors: | DOBRE, Costinel ; DRAGOMIR, Anca ; PREDA, Gheorghe |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 4.2009, 2, 2
|
Publisher: |
Economic Publishing House |
Subject: | innovativeness | new product | opinion leaders | risk takers |
-
Mavens and their potential role in the diffusion of marketing information
Mailu, Stephen, (2011)
-
Szutowski, Dawid, (2018)
-
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora, (2023)
- More ...
-
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel, (2023)
-
Consideraţii privind conceptul de conservare a energiei în sensul lărgit şi restrîns
Preda, Gheorghe, (1982)
-
ORGANIZATIONAL AMBIDEXTERITY AND COMPETITIVE ADVANTAGE: TOWARD A RESEARCH MODEL
PREDA, Gheorghe, (2014)
- More ...