Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Year of publication: |
2012
|
---|---|
Authors: | Chylinski, Mathew B. ; Roberts, John H. ; Hardie, Bruce G. S. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 4, p. 549-566
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | consumer utility | preference dynamics | associative learning |
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