Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context
Hardeep Chahal and Neetu Kumari
| Year of publication: |
2012
|
|---|---|
| Authors: | Chahal, Hardeep ; Kumari, Neetu |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 2, p. 167-190
|
| Subject: | Krankenhaus | Hospital | Gesundheitsmarketing | Health care marketing | Konsumentenverhalten | Consumer behaviour | Patienten | Patients | Dienstleistungsqualität | Service quality | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568634