Consumer perception towards internet health information resources
Khor Sheng Han (Universiti Malaysia Sabah, Malaysia), Wong Sie Lung (Universiti Malaysia Sabah, Malaysia), Michelle Wong Hui Ling (Universiti Malaysia Sabah, Malaysia), Ooi Jing Chii (Universiti Malaysia Sabah, Malaysia), Zhang Xuan Wei (Universiti Malaysia Sabah, Malaysia), Yang CongNi (Universiti Malaysia Sabah, Malaysia)
Year of publication: |
[2017]
|
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Authors: | Khor Sheng Han ; Wong Sie Lung ; Ling, Michelle Wong Hui ; Ooi Jing Chii ; Zhang Xuan Wei ; Yang CongNi |
Published in: |
Handbook of research on leveraging consumer psychology for effective customer engagement. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0746-8. - 2017, p. 234-244
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Subject: | Konsumentenverhalten | Consumer behaviour | Internet |
Saved in:
Online Resource
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