Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Ryan Kearns; Neil Hair
| Year of publication: |
2008
|
|---|---|
| Authors: | Kearns, Ryan ; Hair, Neil |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 1, p. 5-27
|
| Subject: | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003762582