Consumer perceptions of extended warranties and service providers
Year of publication: |
2010
|
---|---|
Authors: | Albaum, Gerald ; Wiley, James |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 6, p. 516-523
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer goods | Buying behaviour | United States of America | Warranties | Consumer research | Individual perception |
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