CONSUMER PERCEPTIONS OF GREEN CAUSE-RELATED MARKETING (CRM) PRICE FAIRNESS
Year of publication: |
2011-08-13
|
---|---|
Authors: | Kim, Eun Kyoo |
Other Persons: | Anna S. Mattila (contributor) ; Daniel Mount (contributor) ; Breffni Noone (contributor) ; Lisa E. Bolton (contributor) |
Publisher: |
Penn State |
Subject: | Hotel, Restaurant, and Institutional Management |
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