Consumer perceptions of the antecedents and consequences of corporate social responsibility
Year of publication: |
2011
|
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Authors: | Stanaland, Andrea J. S. ; Lwin, May O. ; Murphy, Patrick E. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 102.2011, 1, p. 47-55
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
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